How Shah Rukh Khan has created history with Jawan's first song 'Zinda Banda' | ExplaIned
All three language videos of a single film dominated top 3 positions on YouTube globally making it truly a pan-India phenomenon
Jawan
The first song of Shah Rukh Khan’s Jawan, Zinda Banda, seems to have created history. Within just 24 hours of its release, the song has stormed the digital world, amassing a ground-breaking 46 million views on YouTube, making it the biggest song on the platform in 2023! The figure excludes views garnered from social media and audio streaming platforms. All three language videos of a single film dominated top 3 positions on YouTube globally making it truly a pan-India phenomenon.
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What it indicates
The celebratory song has been widely viewed and appreciated across all platforms and languages. What sets this accomplishment apart is that for the first time ever, a three-language video of a single film has dominated the top three positions on YouTube’s global charts within a 24-hour timeframe, a feat unprecedented in recent times. This extraordinary achievement underlines the unparalleled popularity and universal appeal of JAWAN’s music, transcending linguistic barriers and captivating audiences worldwide.
The swag of SRK returns
The music video for ‘Zinda Banda,’ ‘Vandha Edam,’ and ‘Dhumme Dhulipelaa’ is an epitome of brilliance, featuring the iconic Shah Rukh Khan gracefully dancing alongside thousands of girls and his female co-stars from the film. With its vibrant and catchy tune, the song carries the signature style of the acclaimed music composer, Anirudh. What adds to the uniqueness of this release is Shah Rukh Khan’s remarkable feat of lip-syncing the song in all three languages, adding an extra layer of excitement for fans across the regions.
‘Jawan‘ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023, in Hindi, Tamil, and Telugu languages.
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