Lovin’ it! McDonald’s is getting a tasty upgrade. Here’s why
McDonald’s is making changes to its burgers to make them “better than ever”.
The buns will now be softer, the cheese will be gooier, and the onions will be more caramelised.
McDonald’s is upgrading its signature hamburger, cheeseburger, double cheeseburger, McDouble burger and Big Mac.
The company plans to launch new buns that are softer and pillowy, toasted golden brown, and topped with perfectly melted cheese.
Big Macs will be served with more sauce.
Hamburglar will also make a comeback. A new commercial featuring the cartoonish character, who was last seen in 2015, is making rounds on YouTube.
McDonald’s has already made “small but tasty improvements” to its burgers in Australia, Canada and Belgium, where it received “rave reviews”.
Menu changes have been introduced in multiple West Coast cities of the United States, such as Los Angeles, Seattle, Portland, San Francisco, and Sacramento.
The upgrade in the menu will be available across the US by 2024.
This new update in the menu comes two years after the fast-food giant debuted its crispy chicken sandwich to challenge the steadily expanding Chick-fil-A.
Earlier in 2018, McDonald’s said that it was shifting to fresh beef for its Quarter Pounders.
McDonald’s is not alone in making upgrades to its core menu items rather than pushing new products.
Burger King invested $400 million (Rs 3,286 crore) last year to enhance the brand and promote its signature Whopper through advertising, competing against its major rival.
Analysts say McDonald’s is likely to have launched these cooking changes to stay ahead in the game and compete against rival brands with better products.
According to the company, its global comparable sales hiked 12.6 per cent in the fourth financial quarter ending December 2022.